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Show, not tell your story on Instagram

Just look around you. Commuters making their morning journey to work on the trains, the ‘uncles’ and ‘aunties’ hanging out in kopitiams (Singapore’s colloquial slang for local coffee houses), or even that annoying glare you see in the corner of your eyes when inside a theatre, Facebook is everywhere.

There’s few who would dispute that Facebook is the greatest monolith of social media channels to date, but even fewer recognise that Facebook has evolved into an increasingly passive platform. And by passive, I really mean, that people today are simply scrolling past your post.

It’s becoming increasingly apparent that folks out there don’t want to listen to stories – they want to see them.
And that’s where Instagram masterfully excels in – showing mini-stories in the form of pictures (and sometimes short videos). A recent study by Locowise reveals that organic engagement per post on Instagram is at 2.61 per cent, which admittedly, might not seem like much, but is five times that of Facebook’s, which is at a meagre 0.55 per cent. Engagement rates are at 4.21 per cent per follower, which is a staggering 58 times higher than Facebook.

In less than five years, the undisputed king of ‘snap and share’ has crushed the 300 million users milestone to smithereens. This was largely attributed to Instagram being conceived as the anti-thesis of Facebook – staying focussed on visual storytelling and keeping users within the platform, instead of redirecting them to ‘viral’ posts on external sites.

In fact, in the example below, Red Bull pushed out a Facebook post and the exact same Instagram post. A few days later, out of the 43 million Facebook fans, only just 2,600 (a 0.006 per cent likes-per-fan rate) liked the photos, while its 1.2 million Instagram followers had liked the video more than 36,000 times (a three per cent likes-per-follower rate).

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Growth Hacking

21 Actionable Growth Hacking Tactics

In this deck you will find 21 different areas of startup marketing where you can employ growth hacking tactics. Little tricks of automation or hackery that help you squeeze more out of your customer / user acquisition strategy. It’s an extension of a previous deck I created, with a bunch of new content and has been well received at startup events I’ve presented it at.

I enjoy presentations with lots of actionable content so that’s all this is. I dislike presentations that talk about theory or numbers. There is no viral coefficient or excel bullshit here – to me growth hacking is about doing rather than analysing.

On Slideshare: Actionable Growth Hacking Tactics

Growth Hacking is just a good way to describe how marketing is done at a startup. It’s not a magical new technique, it’s just a term to describe tactics that many startup marketers have been using for years. However, two areas where growth hacking differentiates from traditional marketing are:

There is a particular focus on the application of technology. A good technical growth hacker should always be asking “how can this be automated”. A good non-technical growth hacker should always be asking their technical partner “would it be possible to…?”.

There are some areas of growth hacking that larger companies cannot get away with. Some growth hacking tactics flirt with the boundaries of either legality or good citizenship, that are really only employable when you are small, scrappy and easily forgiven.
The deck speaks mostly for itself, but I’ll add some minimal notes between them in this post.

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5 basic steps for building a mobile app

What are the 5 basic steps for building a mobile app ?

Build Mobile App

With today’s economy and lifestyle revolving around mobile technology, there appears to be a never-ending race to devise and create the “next big thing.” And more often than not, that tends to be a mobile app.

It’s certainly not easy to come up with a unique and innovative idea with all the new mobile apps flooding the App Store or the Play Store on a daily basis and having an idea is just the beginning. The process of creating a mobile app can be arduous and frustrating, but this step-by-step guide will facilitate the process for entrepreneurs looking to get started.

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Digital Landscape in Asia

Digital Landscape in Asia

Did you know that Asia accounts for 45.7% of global internet users and the estimated number of internet users in Asia is – 1,386,188,112.

Check our latest infographic on Digital Landscape in Asia for latest facts and statistics related to – top countries by number of internet users, estimated number of active social media users in Asia, Mobile Internet penetration, E-commerce penetration and more.

Asia Digital Landscape

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