VR

5 Ways Brands and Agencies Can Use Virtual Reality

It’s been a mere six months since Google announced Cardboard—their playful, smartphone-based VR platform that takes an inexpensive cardboard constructed viewer and transforms your everyday phone into a brand new immersive experience. The reaction was magical and immediate. And as a result, Google has expanded its platform and hired even more virtual reality makers to join their team.

Brands and agencies have taken note of Cardboard too, because they recognize it as an entrée into the next generation of storytelling mediums. The passion for connecting with users in unique, innovative ways has given rise to new marketing and experiential activations that take advantage of smartphone-based virtual reality.

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Disconnect: the VR age will be a dream…and a nightmare

2016 is clearly the year of VR. This year we’re finally getting commercial versions of the “big three” VR headsets: the Oculus Rift, the Valve/HTC Vive, and the PlayStation VR. Granted, they’re all ridiculously expensive. There’s not much content for them yet. This won’t be the year that VR goes mainstream, but it’ll be remembered as the year when things started getting serious. It may also be remembered as the year we see the first signs of some serious problems…

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Facebook Shutters Its Parse Developer Platform

Here’s a surprise: Facebook is closing its Parse developer platform. After acquiring the service, which at the time mostly focused on mobile developers, for a reported $85 million in 2013, Facebook turned Parse into one of its key developer services.

851561_358064504304297_846266674_nParse will still operate until January 28, 2017, so developers have time to move their products over to other platforms. That will still be quite a hassle for the devs behind the 600,000 apps built on the platform…

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