It’s been a mere six months since Google announced Cardboard—their playful, smartphone-based VR platform that takes an inexpensive cardboard constructed viewer and transforms your everyday phone into a brand new immersive experience. The reaction was magical and immediate. And as a result, Google has expanded its platform and hired even more virtual reality makers to join their team.
Brands and agencies have taken note of Cardboard too, because they recognize it as an entrée into the next generation of storytelling mediums. The passion for connecting with users in unique, innovative ways has given rise to new marketing and experiential activations that take advantage of smartphone-based virtual reality.