Social Media Infography

These 115 facts will help you navigate social media (Infographic)

There is just too much data in the world of social media. In this infographic you’ll get to see how many active users each platform has, where these users reside, the gender of their users, and much more.

You know what they say, a picture is worth a thousand words. So we’ll leave you with this infographic and, hopefully, you will take away new thoughts and ideas about how you could better use social media in your life or business.

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In Russia, 30 Squats Will Get You a Train Ticket

IF YOU COULD do a little bit of exercise in exchange for a train ticket, would you? Passengers at the Vystavochnaya station, west of Moscow, are doing just that as part of a promo for the Winter Olympics in Sochi.

The idea is to get people active and amped for the games in February, and for 30 squats, passengers get a free ride on the subway, which costs around a buck.

Olympic Change, which is responsible for the ticketing scheme, is collecting similar ideas, crowdsourcing different ways to get Russians involved in the run-up to the Olympics. So far, people have submitted everything from bike-powered mobile phone chargers to musical stairs, with one winner being announced next month and having their idea brought to life.

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Interactive ad encourages donations via swipe of a card

Relief organisation, Misereor, has worked with Hamburg-based agency Kolle Rebbe to create an interactive poster that accepts credit cards and shows donors the result of their donation on the spot. The Social Swipe is a new sort of poster, encouraging engagement with an instant call to action. Each swipe of the credit card is a fixed donation of 2 Euros. The swiping triggers an animation sequence that shows just what that simple donation can do to help the poor and disadvantaged.

Misereor had utilised billboard donations prior to this, asking for coins to activate animated billboards that came to life with scenes depicting the result of aid, once activated by a coin. The current campaign was designed from the insight that more than 40% of payments made in Europe were by credit card, making it more difficult to attract coin donations. This sparked the idea. What if the billboards could accept credit card donations?

The Social Swipe provides people with an easy and engaging way to make a donation. It also gives them a visualisation of how their donation makes a difference. When the donors receive their credit card statements, they see the donation included in their summary of transactions along with an option to turn their one-time donation into a monthly one. The billboard, is a non-invasive way to get people to donate, not only do you avoid being uncomfortably haggled when you’re walking down the street, the billboard’s beautiful graphics draw you in, promising an interaction. It rewards those who interact by attracting attention with the moving image. The person who is donating can feel good about getting a little attention for doing the right thing.

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Get Social Media

Show, not tell your story on Instagram

Just look around you. Commuters making their morning journey to work on the trains, the ‘uncles’ and ‘aunties’ hanging out in kopitiams (Singapore’s colloquial slang for local coffee houses), or even that annoying glare you see in the corner of your eyes when inside a theatre, Facebook is everywhere.

There’s few who would dispute that Facebook is the greatest monolith of social media channels to date, but even fewer recognise that Facebook has evolved into an increasingly passive platform. And by passive, I really mean, that people today are simply scrolling past your post.

It’s becoming increasingly apparent that folks out there don’t want to listen to stories – they want to see them.
And that’s where Instagram masterfully excels in – showing mini-stories in the form of pictures (and sometimes short videos). A recent study by Locowise reveals that organic engagement per post on Instagram is at 2.61 per cent, which admittedly, might not seem like much, but is five times that of Facebook’s, which is at a meagre 0.55 per cent. Engagement rates are at 4.21 per cent per follower, which is a staggering 58 times higher than Facebook.

In less than five years, the undisputed king of ‘snap and share’ has crushed the 300 million users milestone to smithereens. This was largely attributed to Instagram being conceived as the anti-thesis of Facebook – staying focussed on visual storytelling and keeping users within the platform, instead of redirecting them to ‘viral’ posts on external sites.

In fact, in the example below, Red Bull pushed out a Facebook post and the exact same Instagram post. A few days later, out of the 43 million Facebook fans, only just 2,600 (a 0.006 per cent likes-per-fan rate) liked the photos, while its 1.2 million Instagram followers had liked the video more than 36,000 times (a three per cent likes-per-follower rate).

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Growth Hacking

21 Actionable Growth Hacking Tactics

In this deck you will find 21 different areas of startup marketing where you can employ growth hacking tactics. Little tricks of automation or hackery that help you squeeze more out of your customer / user acquisition strategy. It’s an extension of a previous deck I created, with a bunch of new content and has been well received at startup events I’ve presented it at.

I enjoy presentations with lots of actionable content so that’s all this is. I dislike presentations that talk about theory or numbers. There is no viral coefficient or excel bullshit here – to me growth hacking is about doing rather than analysing.

On Slideshare: Actionable Growth Hacking Tactics

Growth Hacking is just a good way to describe how marketing is done at a startup. It’s not a magical new technique, it’s just a term to describe tactics that many startup marketers have been using for years. However, two areas where growth hacking differentiates from traditional marketing are:

There is a particular focus on the application of technology. A good technical growth hacker should always be asking “how can this be automated”. A good non-technical growth hacker should always be asking their technical partner “would it be possible to…?”.

There are some areas of growth hacking that larger companies cannot get away with. Some growth hacking tactics flirt with the boundaries of either legality or good citizenship, that are really only employable when you are small, scrappy and easily forgiven.
The deck speaks mostly for itself, but I’ll add some minimal notes between them in this post.

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Social Media in Asia Pasific

Social Media Usage in Asia Pacific

Did you know that the Asia Pacific region accounts for more than half of all social media users worldwide?

Indeed, Asia has become critical to Facebook’s growth, boasting more than 426 million monthly active users.

Additionally, around one-third of all Twitter users can be found in countries within the Asia Pacific.

A staggering 97.3 percent of social network users in the region have accessed social media sites on their mobile devices, spending between two and four hours each and every day on these platforms.

Check the visual below for a wealth of statistics, facts and figures regarding social media usage in the Asia Pacific, which comes courtesy of Go-Globe.com.

Social Media in Asia