This Interactive Coke Ad in a Subway Station Winks and Smiles When You Do

Few tech trends have exploded as fast in recent years as facial recognition and emojis, and now Coca-Cola is bringing them together for an interactive billboard.

A digital ad housed in a Stockholm, Sweden, subway station lets passersby determine what emotions appear on the vertical, rectangular screen. In a nutshell, Coke’s emojis mimic the consumers’ facial expressions.
The fun campaign uses a « Choose Happiness » tagline, an extension of Coke’s multi-channel #MakeItHappy endeavor. Isobar Sweden is the ad agency behind the billboard, dubbing it « Coke-moji. »
While facial-recognition software is probably going to be fairly commonplace in public spaces someday, right now, the technology certainly still has a « wow factor, » and Coke’s ad shows that the implications of facial recognition can go far beyond mobile and social.